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UK SHOPPERS VOTE NETTO ‘DISCOUNTER OF THE YEAR’
Netto beats rivals to scoop prestigious ‘shopper award’
UK shoppers have voted Netto ‘Discounter of the Year 2009’ in a customer tracking programme carried out by shopper insights consultancy, him!.
1,856 shoppers across Netto, Aldi and Lidl participated in the survey in March and were asked to rate their ‘store experience’ that day.
69% of shoppers awarded Netto over 8 out of 10 for ‘quality’, 87% gave over 8 out of 10 for ‘value for money’ and 81% rated Netto ‘staff friendliness’ over 8 out of 10. 90% of shoppers stated that they would ‘recommend Netto to family and friends’.
The study also highlighted that shoppers visit Netto more often than their competitors’ customers – and Netto has the longest-serving and most loyal customers.
Customers were questioned about their reasons for visiting that particular discount supermarket - with ‘better prices’ and ‘more convenient location’ the most frequently mentioned responses by Netto shoppers.
Commenting on the award win, Charles Kay, managing director of Netto in the UK, said: “This award is incredibly important to us because it’s a ‘shopper award’ and not voted by a judging panel sitting behind closed doors.
“It’s based on satisfaction ratings and feedback from actual customers, consumers who shop at the original discount supermarkets every week and I’d like to thank them for their continued custom over the last 18 years”
Come and Join the Party!
Here at Netto we’re celebrating our 18th birthday and we’re doing it in style!
We’ve been saving our shoppers money for the last 18 years and we’d like to say a huge ‘thank you’ for your loyalty. So, we’re cutting hundreds of prices at our 193 stores across the UK, with selected lines available at the equivalent of 1991 prices.
You will also have the opportunity to win some fantastic prizes, including three brand new VW Polo cars, a family holiday to Euro Disney, Netto shopping vouchers, dishwashers, microwave ovens, mountain bikes, family days out and a holiday for two to Las Vegas, through a range of exciting competitions on our weekly leaflet and online.
Among the range of amazing discounts will be a Cello 15” LCD TV with Freeview and DVD for £99.99 (RRP £179.99), a Vax Powermax Bagless Vacuum Cleaner for £39.99 (RRP £99.99), Churchill 12-piece dinner sets at £9.99, Netto’s very own Golden Birthday Ale at 99p per bottle and car seats for £19.99 (RRP £39.99). Hurry while stocks last!
Continuing with the ‘18’ theme, many products will be lowered to either 18p or £1.80. Some of the unbeatable deals include:
· Pepsi / Shandy Bass 330ml – 18p
· Golden Wonder Prawn Cocktail / Pickled Onion Crisps 34.5g – 18p
· Cadbury Clusters single – 18p
· Fresh Mango – 18p
· Vernet Sweetcorn – 18p
· Fontinella Baked Beans – 18p
· Selected White Potatoes 5kg – 2 for £1.80
· Ferrero Rocher 16 pack - £1.80
· Princes Tuna Chunks in Brine 4 pack - £1.80
· Pot Noodle – any 4 for £1.80
· Fresh Celery / Cauliflower / Onions / Carrots / Cabbage – any 4 for £1.80
· Walkers Crisps 21 pack - £1.80
· Dairy Farmers of Britain – Best Mature Cheddar 200g + 200g FREE - £1.80
So, what are you waiting for? Head down to your nearest Netto to join the celebration and grab yourself an 18th birthday bargain – everyone’s a winner at Netto!
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Netto on TV
Netto’s new managing director, Charles Kay, has welcomed BBC1’s Watchdog team and presenter Julia Bradbury to Netto Ponders End in North London to take part in filming for the consumer affairs show which airs on Mondays at 7.30pm. Julia and her colleague, Nicky Campbell, were working on a news report on UK supermarkets and talking to shoppers about their favourite stores and how their shopping habits are evolving during the credit crunch.
“We were delighted to be contacted by Watchdog for an interview and only too happy to take the film crew around one of our stores,” commented Charles. “The team at the store took everything in their stride but I think a few of our shoppers got a surprise when they spotted the camera. As the UK’s leading discounter, Netto is ideally placed to comment on developments in the retail industry over the last year. We are certainly welcoming more shoppers to our stores as consumers discover what our existing customers already know – we’re the first choice supermarket for great value for money products with absolutely no compromise on quality.”
Watchdog are now conducting an online survey into supermarkets and shopping habits, the results of which will be aired on the show on 23rd February. Click on the link below and cast your vote!
http://www.bbc.co.uk/watchdog/quest/index.shtml
The Big Price Drop
Netto has announced the launch of even lower prices on 1 in every 15 products across its total range, delivering an annualised saving of over £6 million* for shoppers across its 185 UK supermarkets.
Explains Charles Kay, Managing Director for Netto in the UK: “This isn’t a gimmick; it’s about offering even lower prices for the foreseeable future on the nation’s staple weekly purchases such as bread, butter, baked beans, bacon and eggs.
“Netto shoppers are already saving money – the average price per pack at Netto is still lower than any other supermarket retailer at an average of 91p. With inflation up to 3.8 per cent in June, these extra reductions will be warmly welcomed as shoppers face the challenge of stretching household budgets yet further. The additional savings delivered by shopping at Netto could be used to pay for a family holiday, for example.
“Most importantly, we’ve reduced the prices of products that shoppers actually want to buy, not just random groceries that are perhaps bought just once or twice a year. From fresh meat and poultry and a variety of frozen foods, through to household goods, toiletries and pet food, the savings are tangible and they’re what customers want.”
Concludes Kay: “Our primary focus over Netto’s 18 year history in the UK has always been to offer sustainable, low prices on quality products. This new initiative underlines our continued commitment to deliver the best overall value to our customers. Times may be tough but consumers can always rely on Netto to offer the opportunity to save without compromise.”
Fastest Growing Supermarket
According to the latest grocery industry figures issued by A.C. Nielsen, Netto is the fastest growing supermarket in the U.K.with an 11.2% sales increase over the last 12 months. We understand that consumers want the best value for money on their weekly shop and budgets are certainly tighter than a year ago but no one wants to compromise on quality.
Here at Netto you don't have to!
We're welcoming more and more people to our growing network of 182 stores every week.Not only are we being visited more often but more is being spent on each visit as customers discover the quality of our products and why we really are Everyone's Great Value Supermarket.
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